Now
What I'm doing now
Last updated May 2026
Drafting a long piece on Performance Max, auditing measurement for a DTC client, re-reading three AI papers I keep coming back to, and trying to teach the cat the word "off."
Last updated May 2026
Drafting a long piece on Performance Max, auditing measurement for a DTC client, re-reading three AI papers I keep coming back to, and trying to teach the cat the word "off."